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While we aren’t sure we subscribe to the belief “There is no such thing as bad press” we are particularly delighted when others choose to help us get our story out.
Retailer Spotlight: Urbanum - A Distinctly Detroit Store
October/November, 2022
Smart Retailer: When Brigid Beaubien opened Urbanum in Detroit’s New Center neighborhood, it was one of a couple small businesses on the block. Four years later, the area is full of businesses in this north anchor of Detroit’s greater downtown. The thriving neighborhood includes shopping, dining, entertainment, and historic buildings.
Small Business Week Feature
May 9, 2022
Michigan Women Forward: Michigan Women Forward is celebrating Small Business Week by sharing a few small businesses we have worked with over the past few years. We hope you enjoy learning about the work we have done to help push these local, Michigan businesses forward.
Why this Detroit shop owner is ignoring e-commerce entirely
March 2, 2022
Business of Home: In Business of Home’s series Shop Talk, we chat with owners of home furnishings stores across the country to hear about their hard-won lessons and challenges, big and small—to find out what they see for the future of small industry businesses like theirs.
Urbanum Detroit Grows Up During The Pandemic
February 9, 2022
Michigan Retailers Association: MRA Member Brigid Beaubien says her Detroit shop has morphed from toddler to adult in terms of understanding its brand and audience.
Dish and Design's Home for the Holidays showcases festive decor, gifts, gnocchi and aquavit
12/14/2021
The Detroit News: Guests included interior design blogger Haneen Matt, Brigid Beaubien of Urbanum in New Center, chef Doug Hewitt of Freya and spirit-maker Robyn Cleveland of Norden Aquavit
Sure-Fire Strategies What the Pros Know
March/April 2021
Smart Retailer: At Urbanum Detroit, the shopper is greeted by a seasonally decorated tree — center —with an odd number of containers at the base. Intentional placement creates an important first impression.
Smart Solutions: Keeping the Home Fires Burning
7/30/2020
The Detroit News: Whether you’re looking to enrich your own surroundings or send a gift to someone you haven’t seen in a while, there are a number of hot categories for the home that have developed alongside the pandemic.
Urbanum Detroit on Live in the D
3/13/2020
Click on Detroit: We stumbled upon a unique home goods store that has items that are sure to make you feel warm and cozy but are all about a shared detroit experience at the same time.
Women-owned businesses celebrate Women's History Month
3/10/2020
Detroit Metro Times: Sales from the event benefited Humble Design, a nonprofit that supports families that are relocating from homeless shelters to homes by providing furnishing, as well as design services.
Urbanum Grand Opening 2018
11/8/2018
Hour Magazine: On Oct. 24, Detroit-based home retailer Urbanum held their grand opening, housewarming celebration at their Woodward Avenue location. Sales from the event benefited Humble Design, a nonprofit that supports families that are relocating from homeless shelters to homes by providing furnishing, as well as design services.
New Midtown shop Urbanum hosting housewarming party
10/21/2018
WJBK: The retail scene in Midtown Detroit continues to bloom. Joining FOX 2 is Detroit resident-turned-shopkeeper Brigid Beaubien to talk about her new venture Urbanum. There will be a housewarming party 5:30 p.m. - 8:30 p.m. October 24.
Urbanum brings furniture, home decor, and more to New Center
10/18/2018
Curbed Detroit: Another storefront along Woodward Avenue in New Center is now open, bringing with it some much needed retail options for home decor, furniture, and accessories in the city. Urbanum has recently opened along the corridor, one of many new businesses set to open in New Center.
Urbanum home decor store to open in Detroit's New Center in spring
10/13/2017
Crain’s Detroit Business: Beaubien's goal is to help clients personalize their own homes. Urbanum's catalog will offer exclusive lighting brands, custom furniture, textiles, vintage products and interior design services.
'Detroit-focused lifestyle' retailer Urbanum opens in New Center
10/12/2018
Detroit Free Press: Urbanum, a new Detroit-focused lifestyle and gift retailer, has recently opened in New Center, and to celebrate will host a housewarming party to benefit the nonprofit Humble Design on Oct. 24, the retailer said in a news release.
New indie furniture store Urbanum coming to Detroit's Midtown
10/2/2017
Detroit Free Press: A new independently-owned furniture and home decor store that will sell one-of-a-kind antique finds along with current styles is scheduled to open in Detroit's Midtown in early spring.